Know Exactly What Drives Your Profit — And Finally Sleep Better at Night

Cash-flow confusion? Endless money stress? ProfitMax turns financial chaos into confident, profit-driven choices. In just 90 days, you’ll gain clarity, control, and measurable results.


Led by Michael Hansen, MBA — CFO Team Leader at SimpleCFO Solutions and Founder of ProfitMax Professionals, we’ve helped over 100 businesses simplify their finances, grow profitably, and finally stop the money stress.

ProfitMax takes the financial fog off your shoulders so you can stay focused on growth, leadership, and the work you love.

The ProfitMax Approach

You didn’t start your business to become a part-time accountant. But when cash is tight and priorities are unclear, everything feels heavier.

That’s why we build financial systems that show you what’s working, what’s broken, and exactly what to do next.

Our Services

Profit Coaching & Growth

  • Build repeatable profit habits that fuel growth in 90 days
  • Quick-win strategies that lift margins and free up cash
  • Behavioral finance systems that stop profit leaks before they happen

Fractional CFO Services

  • Monthly reporting and insights that guide your decisions
  • Forecasting and scenario planning so you stay ahead
  • Strategic advisory that grows profit and efficiency

Business Transformation & Advisory

  • Leadership and accountability systems that align your team
  • Owner-level perspective when decisions feel heavy
  • Strategic decision support for growth without chaos

Why 100+ Businesses Trust ProfitMax

Because guesswork is not a financial strategy.
Clients come to us buried in numbers and leave with clarity. We help owners cut through noise, regain control, and focus on the moves that actually matter.

Scale Without Losing Control

Growth shouldn’t feel like chaos. Smart financial systems keep your business stable and scalable.

Cash That Funds the Future

Expansion requires resources. We help you generate predictable cash that supports hiring, operations, and growth.

Turn Stress Into Strategy

Every tough call — hiring, pricing, financing — gets easier when you know the financial outcome in advance.

Profit That Stays in Your Pocket

Revenue is vanity. Profit is sanity. We help you keep more of what you earn, consistently.

Discover our Story

Our 4-Step Process to Clarity

Book the Call

Share where you’re stuck — we listen.

Strategy & Plan

We create a 90-day profit roadmap tailored to your numbers.

Implement & Coach

We walk with you week by week, so it sticks.

Measure & Scale

See results, make adjustments, and grow with confidence.

Take the First Step

You’re a pro in your business. Let us be the pro on the money side.

Your Questions Answered

A bookkeeper records what already happened. A CFO helps you see what’s coming, plan for it, and make better decisions with your money. If you feel like you’re always reacting, you need CFO-level guidance.

Our goal is to help you make more money than we cost. Even small shifts in pricing, spending, or cash flow usually create returns quickly. Think of it as investing in a financial system that pays you back.

Many coaches focus on mindset or motivation. We focus on numbers and decisions. You get hands-on strategies plus accountability to act on them — not just advice.

No. We work in focused 90-day plans. You’ll see progress quickly and continue only if you’re getting results.

Still Have Questions?

Let’s connect and see how ProfitMax can help you simplify, scale, and take the stress out of your numbers.

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